General News
29 May, 2024
Expansion heralds the next step for Three Rivers Machinery
Three Rivers Machinery has assumed ownership of Geronimo Farm Equipment in Dubbo.
This month has heralded the start of an exciting new chapter for well-known central-west agricultural equipment supplier Three Rivers Machinery, which has assumed ownership of Geronimo Farm Equipment in Dubbo.
It also marks 40 years in business for principals John and Bronwyn Plunkett from Warren, whose family-owned business has gone from strength to strength in recent years. As well as taking over the New Holland franchise from the previous franchisee, Three Rivers Machinery will now showcase more CNH brands across their four dealerships located in Warren, Narromine, Gilgandra, and Dubbo.
Top agricultural equipment brands including Case IH, New Holland, CASE Construction Equipment, K-Line Ag, Flexi-Coil, and Horwood Bagshaw are now available across all four locations. Three Rivers Machinery Dealer Principal, John Plunkett, said the acquisition and expansion of the CNH offering made sense to achieve synergies for his business while offering customers access to a wider range of machinery.
“Offering a more diverse range of products under the CNH banner means we're providing a more complete sales, parts, and service solution for the customer base,” Mr. Plunkett said. “Our region is a mixture of broadacre, irrigation, and mixed farms, including livestock. Making the whole CNH range available means we can meet whatever requirements our customers have across the Central West region. Aligning the CNH brands provides Three Rivers Machinery with significant economies of scale for sustainability. Our service technicians are CNH-trained on both Case IH and New Holland equipment, with technicians and workshops at all four locations, as well as technicians available for on-farm service work,” he added.
The Plunkett family has had a continuous line of retail businesses in Warren for 128 years, including hardware, whitegoods, a supermarket, and now machinery. “The Three Rivers team is led by our eldest daughter, Ruth, and our experienced management team who all live locally,” Mr. Plunkett said. “The business is structured in a professional corporate way, with a family business feel. Our number one objective is to provide quality agricultural equipment to our customers, with the highest level of service and support for the life of their equipment.”
CNH business director for agriculture ANZ, Aaron Bett, said farmers in central west NSW were in good hands with Three Rivers Machinery. “John, Bronwyn, and Ruth’s years of experience in the agricultural machinery industry guarantees the ultimate experience for every farmer for all CNH product and service needs,” he said. “The family has deep, generational roots in the farming community and they truly understand their customer’s diverse requirements across the region.”
Mr. Bett said the addition of the New Holland range to the full range of Case IH products across Three Rivers’ four locations means the region’s farmers are the big winners. “There’s more choice for local farming operations with our machines known across the industry for innovation and market-leading capabilities,” Mr. Bett added.
