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Agricultural

15 September, 2020

Strong prices on show at New Armatree

New Armatree Border Leicester stud held their yearly ram sale last week attracting over 70 attendees. All of the rams on offer were cleared and owner Jenny Bradley said the sale was overall “really positive and reflective of where the sheep industry is at present”.

By Telden Nelson

New Armatree Border Leicester stud held their annual ram sale last week, clearing all stock. Picture is Jenny, Jack, Peta and Craig Bradley.

New Armatree Border Leicester stud held their yearly ram sale last week attracting over 70 attendees. All of the rams on offer were cleared and owner Jenny Bradley said the sale was overall “really positive and reflective of where the sheep industry is at present”.

“A great sale and a strong one price wise, we had a lot of new clients and some regulars returning which is great to see,” said Mrs Bradley.

The average sale price of the majority Super Border catalogue was $2590, topping out at $4100.

“Lot 22 was an outstanding ram, he was well balanced in regard to his traits, he was what we aim to breed. Balanced traits backed up by sound confirmation is a key breeding objective for New Armatree. It would be nice to have 95 of them, he is what we identify as the ideal ram.

“Craig and I both find it really satisfying when that’s reflected in the prices that we’re seeing. When you know you’ve got an animal that’s balanced and structurally sound and he’s sold bringing that top price.”

Mrs Bradley said that buyers seemed to largely be chasing production orientated traits such as combinations of muscle and fat, growth and number of lambs weaned. “Those traits were key to our buyers but also, we pride ourselves in presenting our sheep with good sound confirmation. So, we’re pretty hard on the confirmation in our stock, good feet and legs and they stand up and present well.

“Obviously our breeding objectives for our stud have aligned with other people’s breeding objectives and that is really positive.”

Mrs Bradley said that across the region border leicester sales were achieving full clearances and with improved averages, the industry was looking to be in good shape post-drought. This scenario has occurred due to the strong returns from first cross ewe sales. 

Border leicester sales across the region have been getting good prices and full clearances with New Armatree being no exception.

“It’s just a really positive outlook for everybody and for people in the sheep industry its really looking good. I think more and more people are becoming aware that production trait measurement is becoming the norm and selection based on those traits has profitable outcomes.

“It was really positive to see the number of young people at our sale who are really attuned to buying on performance-based traits. It’s just a wonderful situation to be involved in when you’ve got a lot of fresh faces and ideas coming through.”

The Bradley’s also added an Auction Plus interface to the auction this year that showed positive results with buyers registering in NSW, South Australia and Victoria.


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